Beyond the challenges of establishing value and developing price points

With shrinking margins on hardware sales, manufacturers are increasingly looking to leverage the software assets embedded within their devices in various ways. This study discusses some of the unique software licensing challenges faced by hardware companies and provides recommendations for elevating the value of software in hardware companies as well as licensing trends that impact these firms.

The companywide strategy should include:

• Common licensing framework/consistent Ts and Cs
• Game plan for acquisitions
• Business models that map to your capabilities
• Processes for better communication between departments