In the past few years, the world of online advertising has dramatically changed. New features and targeting tactics are constantly being created and the number of players in the space continues to grow.
In the world of ads, latency (the length of a delay that end users experience when trying to access content) can mean losing hundreds of impressions (and subsequently, revenue). Whether it’s display, mobile, or video ads, visitors are not likely to wait around for your ad to load to see what it’s all about.
With the right DNS setup, latency caused by DNS can be greatly decreased, helping you reduce the load time of your ads within your network. Being mindful of the following five elements of your DNS from a managed DNS provider can greatly affect how your network performs:
- Using the right equipment
- Going the distance
- Routing for success
- Monitoring your performance
- Using the right features
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