Dear Colleague,
TMC’s Social CRM Expo is right around the corner! A lot of exciting programs have recently been added to the conference. I am excited to share this amazing program and event that the TMC team has created, which is focused on empowering you to instantly engage customers using today’s most popular social communications tools.
The Social CRM Expo is the first event that concentrates on monitoring Social Media in real time — enabling you to practice “Social CRM”. Social CRM is fast becoming a vital means by which customers are engaging with companies, making Social CRM Expo the premier event where you will gain in-depth knowledge on effective use of this pertinent means of communication.
Social CRM has evolved rapidly from personal interaction tools to a vital business channel. Social media is the electronic, global equivalent of a traditional open marketplace. Here, customers praise, offer suggestions, or criticize vendors with others listening and adding their supporting thoughts — or even coming to the defense of the merchants — all in real time.
Never has public opinion be more accessible. The conference program focuses on how to understand and harness Social CRM and use it to increase your business’ bottom line.
Here’s a quick look at the details. Be sure to use the show website as your complete resource for descriptions, schedules, etc. My best recommendation is to visit the website and view the conference program right now, so you can read over and begin to plan your agenda.
Come Build Your Business
During the show, the networking and educational opportunities are literally endless. Come join thousands of people from
within the telecom industry who gather with enterprises, SMBs and other end users to build their businesses.
Educational Sessions and Workshops to Cover Every Hot Topic
By attending Social CRM Expo, you gain access to in-depth conference programming that will
prepare you for making the most educated decisions for your company and organization, and focuses on real-time issues.
In order to help you navigate this new and exciting world of Social CRM- a conference program has been created with key objectives to focus on:
• How and why the social channel is empowering customers to affect companies' branding and business.
• How your organization can utilize and adapt to this changing customer behavior to benefit your bottom line.
• How to connect the strings of comments, issues, complaints and suggestions from social media to other traditional channels, so that your contact center can engage with your customers on their terms, achieving a unified view of them.
I have also noted my top choices for the session programming. They provide an in-depth look at what Social CRM can do for you and your company. (**Editor's Choice)
Social CRM Expo Conference Program
- SCRM Expo Opening Address – Nimble
- How Social Media Is Changing Customer Behavior**Editor's Choice
- Social Media Monitoring Best Practices
- IP Contact Centers done right!
- SCRM Expo Keynote: Joe Staples, Interactive Intelligence
- Integrating Social Media into Your Contact Center**Editor's Choice
- Turning Social Media into a CRM Tool
- Making Social Media Sites Work for Your Business**Editor's Choice
- The Work at Home Model for Customer Contacts: Strategies and Best Practices
- Hosted Contact Center Solutions - Delivering Unified Communications**Editor's Choice
- IVVR and the Video-Enabled Contact Center: New Opportunities to Deliver Value to Customers
- Speech Analytics Trends in Contact Centers**Editor's Choice
- Untethering The Contact Center
- Getting the Message and Integrating Social Feedback
- The Complete "Do-it-Yourself" Social Media Makeover for
Your Sales Organization
- Social Media in Action: A CRM Case Study**Editor's Choice
I encourage you to review the complete program on the Web site now. Social CRM Expo Agenda
Keynote and Speaker Spotlights:
Social CRM Expo offers the most comprehensive education for the industry. Content is developed by the industry for the industry by leading technology experts. All Social CRM Expo attendees are invited to the Keynote and Conference sessions.
Representatives from Customer Contact Strategies, Dialogic Corporation, Genesys, Nimble, Parature, SugarCRM and more are participating in this years program - attend the sessions and interact with these industry thought leaders. Complete Speaker List
I am also very excited about the Nimble Keynote - Jon Ferrara,
CEO and Founder, will be kicking off the Social CRM Conference Program on Monday, at 11:00 am. Joe Staples, from Interactive Intelligence will also be speaking on Monday at 3:15 pm.
Register Today!
Call Frank Coppola at 203.852.6800, Ext. 131 with any questions or to register over the phone. You can also email him at fcoppola@tmcnet.com.
I look forward to seeing you in Los Angeles at Social CRM Expo, collocated with ITEXPO, October 4-6, 2010.
Regards,
Erik Linask
Group Editorial Director
TMC
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